The Hyundai Seoul

The Hyundai Seoul stands as a beacon of luxury and innovation in the bustling Yeongdeungpo district, renowned for its striking architecture and world-class shopping experience. This prestigious department store boasts a remarkable rating of 4.4, with over 10,000 reviews reflecting its popularity among both locals and tourists. Visitors can explore a vast array of high-end brands and unique pop-up shops, particularly in the vibrant B2 level, which offers a treasure trove of one-of-a-kind finds not available anywhere else in Korea.

The culinary offerings are equally impressive, with the expansive food court located on B1 featuring a diverse selection of international and Korean cuisines. Reviewers rave about the Food Truck Plaza, where you can savor delicacies from around the globe—a true gastronomic adventure that makes it challenging to leave without indulging in multiple dishes. During special events, like the enchanting winter holiday season, the store transforms into a Christmas village, attracting crowds eager to experience its festive charm.

While The Hyundai Seoul can become quite crowded, especially on weekends, it’s well worth the visit. The interior is not only aesthetically pleasing but also designed for an enjoyable shopping experience. Whether you're a dedicated shopper or just looking to soak in the atmosphere, plan to spend a few hours here to fully appreciate what this luxurious department store has to offer. With a blend of high-end retail, culinary delights, and stunning design, The Hyundai Seoul is a must-visit destination in Korea's capital.

Richard Rogers' 2021 glass-and-steel atrium structure gives the Yeouido site an exposed-engineering transparency, Burdifilek's retail fit-out turning that structural drama into an immersive landscape of five-storey voids, hanging gardens, and a sky-lit roof that makes this department store feel more like a public park than a mall.