Supreme

Skateboards & related gear, sneakers & house-brand streetwear make this SoHo shop a skater mecca.

The New York flagship of Supreme — the skateboarding and streetwear brand on Lafayette Street that originated in 1994 and transformed sub-cultural downtown reference into one of the world's most discussed fashion names. The original location that created the drop culture and the queues that have influenced the global fashion system more than brands spending vastly more. An essential stop for understanding how a culture is built.